Post by arfangkseo on Jan 4, 2024 6:57:12 GMT
By giving away free useful information you’re giving people what they want and that’s a great way to build a relationship with them. It Doesn’t Cost You Much You can get started with content marketing for little or even zero up front investment. A snazzy website certainly helps but people will still share and value a post written on a free blog or social media platform.
There s a caveat to this which I ll cover later. It’s How People Make Buying Decisions These Days People don’t tend to make snap buying decisions online. They prefer to use all the information out there to help them compare products and do research. According to a PwC study of people do online research before making purchases even of small items like books music and movies. Other studies have found similar results. So Country Email List expecting strangers to buy right away is unrealistic particularly if your brand is not well known. It’s more effective to engage with them first to give them information that helps them with their research and try to build trust so that when they do buy they buy from you. You Build Your Profile Many of the people who read your posts or watch your videos will never buy anything from you.
But even so that effort wasn’t wasted. You’ve built brand awareness gained credibility and raised your profile. And if the content is hosted on your own website you’ve probably improved your search engine rankings too. buy an ad you get a flood of visitors and possibly customers. But then when people are no longer seeing that ad the tap gets turned off. You’re back to square one—unless you pay again... and again... and again. A popular blog post or video on the other hand can keep providing you with new customers for years. As long as people can still find the post i.e. it ranks well in search results or other popular sites have linked to it you can get thousands of new visitors for a post you wrote five years ago.
There s a caveat to this which I ll cover later. It’s How People Make Buying Decisions These Days People don’t tend to make snap buying decisions online. They prefer to use all the information out there to help them compare products and do research. According to a PwC study of people do online research before making purchases even of small items like books music and movies. Other studies have found similar results. So Country Email List expecting strangers to buy right away is unrealistic particularly if your brand is not well known. It’s more effective to engage with them first to give them information that helps them with their research and try to build trust so that when they do buy they buy from you. You Build Your Profile Many of the people who read your posts or watch your videos will never buy anything from you.
But even so that effort wasn’t wasted. You’ve built brand awareness gained credibility and raised your profile. And if the content is hosted on your own website you’ve probably improved your search engine rankings too. buy an ad you get a flood of visitors and possibly customers. But then when people are no longer seeing that ad the tap gets turned off. You’re back to square one—unless you pay again... and again... and again. A popular blog post or video on the other hand can keep providing you with new customers for years. As long as people can still find the post i.e. it ranks well in search results or other popular sites have linked to it you can get thousands of new visitors for a post you wrote five years ago.